EXECUTIVE SUMMARY

We plan to open the hot-dog bar in the building of Business Language College in the centre of XXXX. We hope that the investition we plan will fulfill the needs of customers, as the price and quality of our product are competetive.

After marketing analysis we are sure that there is a big demand and request for this kind of food in this student area which is the university. Students have short pauses between their lectures and they wish to eat something cheap and warm.

The price and the quality of food in the competetive bar make us think that our enterprise will satisfy both: customers and us.