MARKETING ANALYSIS

Sale and after-sale policies

Our product is sold in paper bags.

On demand our customers will be provided with a complaint and proposal form, on which they can make any comments concerning our product. This should serve as an important factor in understanding market needs.
 

Promotion strategies

The firm is advertised through posters placed all over the city and school and through advertisements in the local press.
The owners will also themselves hand out leaflets on the streets.
 

Customers and their needs

Our customers represent university society and their demand for hot dogs is very high. We plan to satisfy them by offering high quality at a competetive price. The product offers the pleasure of taste, which is hard to be found in the region of Sosnowiec. Our marketing research shows that customers choose hot-dogs among hamburgers and other fast food dishes. see chart 1
 

Competition

Competition on the food market is strong, but we believe that low prices and good relations with local community will enable us to gain an initial market and than to expand to further areas. see chart 2